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Franchising Frequently Asked Questions
What is an FDD?
A Financial Disclosure Document (FDD) is a legal document provided by the franchisor to the franchisee as mandated by the United States Federal Trade Commission. Its purpose is to outline important business information and the merits of the franchisor to franchise owner. It is designed to help you better understand our brand and precedes the franchise agreement.
What are the start-up costs of my Aroma espresso bar?
The total start-up costs of an Aroma espresso bar ranges between $550,000 and $1,730,000 depending primarily on the size and condition of the space. Please see the overview for a more detailed breakdown of projected costs.
How much do I have to pay Aroma?
Typically, Aroma receives a one-time fee of $50,000 and 6% of sales to be paid monthly.
What will be my ROI (return on investment)?
United States law strictly prohibits us from providing profit or earnings predictions to the franchisee. Aroma believes that time invested in combination with your espresso bar's location and fiscal prudence are strong indicators of your potential for success.
Does Aroma provide financing programs?
Presently Aroma does not provide direct financing nor do we facilitate affiliate programs or sources for third-party lending. The ideal Aroma franchise owner has sufficient capital to purchase and run their business independently.
Do I need to have experience in the food service or Fast Casual industry?
Prior experience in the food service or Fast Casual industry is not required. Aroma will provide new owners with a comprehensive six-month training program andcontinuous advisory support as needed.
How do I select a location? Finding the ideal spot for your Aroma espresso bar is a critical step in the start-up process. Idealy we would find and decide on the right location with you. We would find the location in markets in which we are currently active. If in a new market - you can find the location and we will approve it.
How do I design and construct my Aroma espresso bar?
An Aroma espresso bar has a distinct and universal core design that carries through from location to location. In addition to the guidance we will provide to you in person and through our team of architects and designers, you will receive a store prototype and plan, and equipment spec in your start-up kit that will describe the steps necessary to complete the shared vision for your Aroma espresso bar.
How long does it take to open a new branch?
It typically takes six to twelve months to open an Aroma espresso bar from the date the franchise agreement is signed. The main stepping stones are signing the franchise agreement; the six-month frainchisee training program; finding a location; negotiating and signing the lease; and designing and building the espresso bar. Some of these steps can be done stimultaeously. In special cases the process may be faster.
How do I open the espresso bar?
Prior to opening your team will be trained at an existing Aroma. In addition, a corporate team will assist you for the first month of operations at your new Aroma.
Can I make changes to Aroma branding or the menu?
The Aroma experience is meant to be friendly, fluid, and reliable from location to location. It has been carefully crafted over time and through expertise gained from trial and error. Thus you have very limited freedom to make changes to Aroma's branding or core menu.
How many Aroma espresso bars can I open?
In some cases Aroma will consider franchising multiple locations to one owner. Factors taken into account include performance at your first Aroma, financials, and the presence of a managing partner at each branch. Aroma will also consider franchisees who want to develop a certain area. Please see our franchise page for qualifications.
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