Established in 1994, Aroma launched its first shop in downtown Jerusalem. Quickly becoming a local sensation revered for quality and service, Aroma grew to achieve iconic status, expanding its locations city and nationwide to become Israel’s favorite and most trusted destination for exceptional coffee and food at fair prices.

Roasting Plant

Aroma coffee captures a colorful world of cultures, tastes, and smells. Our coffee blends are carefully crafted using the finest and richest coffee beans unique to parts of Africa, Asia, and Central and South America. Each batch is expertly slow-roasted in Aroma’s very own roasting plant to produce our signature blends that are shipped to Aroma coffee shops everywhere.

Aroma Espresso Bar, aroma coffee roastery, sacks of coffee beans on a pallet
checking the coffee beans during roasting

Beans & Blend

Aroma coffee blends are crafted using beans from around the world: Brazil, Columbia, Ethiopia, Guatemala, India and more. Roasted at our very own roasting plant, and expertly brewed by our Baristas, each cup is made just for you.


There are three main types of coffee beans: Robusta, Liberica and Arabica that hail from southern Africa and tropical regions in Asia, Central and South America, the Caribbean, and Pacific Islands. Each bean from the stone fruit Coffea plant is actually a seed similar to the pit found inside our favorite fruits. Country by country, plantations differ from one another in soil type, altitude, climate and growing methods resulting in a broad and expansive variety of flavors. Aroma has perfected the perfect coffee blend over the course of several years, combining beans to create a flavor that is sweet, smooth and rich.

Roasted at our very own roasting plant, and expertly brewed by our Baristas, each cup is made just for you.

Bakery & Confections

Baked in-house every day, our bakery is constantly preparing mouth-watering treats. From sweet to savory, our treats are served fresh and hot. Each offering is carefully and lovingly prepared. Wholesome and hearty, doughy and delectable, there’s something for everyone.

Chocolate being pipped onto a tray of Alfahor cookies

We're Global

collage of aroma espresso bar drink close ups

We’re Global.

With more than 200 locations worldwide, you can find us (almost) anywhere.

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Aroma USA
66 W Flagler Street, Suite 900 #9676, Miami, FL, 33130
Phone: (888) 209 4540